What to know when renting a billboard

Archive for May, 2010

Are you in London and do you want to put up an advertisement on one of the city’s billboards? Well, if you want to do so then finding an advertisement billboard company is not a difficult task. One of the best sources to find out advertisement billboard companies in London is to go through the local yellow pages. Well, ideally this source should be more than enough for your mission. However, you can also opt for other options such as online research as well as newspapers.

Both New York as well as Los Angeles is two of the most popular and most densely populated cities of the United States of America and hence putting up a billboard advertisement can be a costly affair. In fact, there are certain areas in this city like the Times Square in New York where a billboard advertisement can cost upto a whopping 1 million dollar every single day. However, you would be able to seal the deal at a much reasonable cost if you rent the billboard for a long period of time.

Putting up an advertisement on a billboard especially on a highway or freeway is considered to be one of the most expensive ways of marketing your product or service to attract consumers.

Hiring an advertisement billboard in a major city of the United States would cost you approximately $600 to a whooping $2.5 million per month. However, this is just an average range of the cost and the final cost could be anywhere between this range depending upon the area as well as the size of the billboard.

You can make use of many creative ideas in order to make the billboard look extremely catchy and attractive. One of the recommended suggestions would be to use bright colors that can highlight the advertisement. You should ideally use colors which can be clearly visible from a long distance especially if the billboard is located on a highway. You can also try to put something interactive on the advertisement billboard, may be shoot up a question to seek the attraction of the people who pass by. Lighting up the billboard is another good idea to make it look even more eye catchy. Your focus should be to attract audience who form your niche segment.

The average cost of building a billboard and then installing it depends on a variety of factors. The first aspect is the size of the billboard. Bigger the billboard, higher would be the cost of building and installation. The cost would also vary taking into consideration whether the billboard has to be a simple board or a high tech electronic billboard. However, if you are planning to build one and install then you should be ideally ready to spend at least 4-5 million dollars.

You must have observed that the advertisement billboards are often put up on the passes over the freeway and not along side the road. Well, there is a reason behind this theory. The passes over the freeway are located at a much taller position as compared to the place alongside the road and hence the billboards placed on the passes over the freeway tend to catch the eye of more people who pass by. This increases the chances of more people reading the advertisement.

Placing a billboard ad in a city like New York is not difficult. One of the best sources where you can place a billboard ad is the local yellow pages. Yellow pages are one great source which is used by many people not just in New York but in almost all the cities across the world. This way you get a better chance of attracting customers who would hire your billboard. You can even place the ad in a leading New York daily newspaper or even some leading websites where there is heavy traffic.

The cost of the billboard sign increases if the billboard is put up on a commercial property. Ideally the price would depend on the location of the commercial property. If the property is located in the heart of a major city then the price can vary from $5000 per day to $50000 per day depending on the size of the billboard. The price of the same billboard would be on the cheaper side if the commercial property is located on highway miles away from the heart of the city.

It is legal to put up a billboard on the rooftop of the landlord as long as you have a written permission from your landlord to go ahead and do so. However, if you do not have any such permission from the landlord then you may face a legal action for this kind of an act. The roof of the house you stay belongs to the landlord and he/she is the legal owner and hence it cannot be used for any purpose unless your landlord agrees.

Are you into a billboard designing business? Well, if you are then you need to be rest assured that you are definitely going to make some good money. The average cost which you can charge for designing the billboard can fluctuate depending upon the size and the design of the billboard. Bigger the size, higher would be the price that you can charge for the purpose of designing.  The cost of designing a billboard can range anything up to from $50 to a whooping $2 million dollars.