What to know when renting a billboard
All over the world, billboard advertisement is regarded as the best way for easy and speedy discovery of the brand advertised. This is a custom made tool for business minded needs of a company to sell a product. Here are some things one needs to know while renting a billboard that get thousands of motorists to glimpse while riding.
Always have a billboard advertisement with eight words or lesser. It is best to have a 3 feet high font size if it is too near to the fast moving traffic. Standard billboards range from 6 by 12 feet to 20 by 60 feet. First step in renting a billboard is to determine the budget you are ready to spend. If you are renting more than one billboard from the same owner, try to negotiate a discount. The pricing is based on the placement of the billboard like in rural area, city hotspot etc. Decide as per your needs and go for the best package.
Try and avoid middle men. Contact the advertising company directly that owns the billboard. The information is usually posted on the lower corner of a billboard. The advertising company will try to understand your objectives, concept, design, budget, and plan and will know how to reach the target crowd better. You will need to pay for the design, print and mounting and the billboard space. Make the design colorful to attract the passers-by but don’t overdo it for it may distract the drivers or cause accidents.
This site gives an exhaustive list of billboards available for rent and sale in the whole of United States. It also has a complete directory of Outdoor marketing and advertising Companies which will help you to locate other good billboard options too. The website lists the state wise availability of billboards.
www.billboardadvertisingreport.com
This website lists the various ways of outdoor advertising and talks about the advantage of billboards over them all. Each type of advertisement is given clean though and debated about the pros and cons of each method. The site then goes on to list some strategies in billboard advertisement.
Renaissance Outdoor Ltd. deals with placement of premier billboard at strategic locations all over the country. The company specializes in high altitude fully lighted billboards. They don’t get involved with competitor companies and associate brand image along with your advertisements. The service is exclusive and information is secured well.
http://www.insectnet.com/billboard.htm
This website gives detailed information about renting a billboard space and elaborates the pricing too. The subscription rate, the description, renting and renewal policies are all listed exhaustively. The company has attractive packages for long term customers and also those who come back for a second consecutive time.